What is "digital aromatherapy"?

 

A few months ago, if you asked us what “digital aromatherapy” was, we would have said, “no idea.” Because Flowgreens is the first one making it real.

When we started, we had two goals: to help people and to help the environment. The spark came during our founder Wen’s Booth London days, when she could not find a bathtub at Premier Inn. That small frustration became ScentXpresso, her dream of a 5-minute ritual to reset, powered by essential oils, so she could return to campus refreshed and focused.

Now, we are building it for everyone, and more than that. We measure diffusion efficiency to ensure your 5 minutes truly work. We connect it with an app so your sessions become data-backed. This is what we call "digital aromatherapy", bringing the rich traditions of aromatherapy into the digital era.

Sometimes big ideas start in small showers, just ask Archimedes; only Wen did not run out of the shower shouting Eureka. 🚿 🌿 📲

 

Author: Wen Nivala, PhD, is a researcher and entrepreneur focused on the intersection of data and design. After earning her PhD in Product Design from De Montfort University, she helped scale MEATER, the world’s first wireless smart thermometer, to a successful exit. Following an EMBA from Chicago Booth, Wen founded Flowgreens to build wellness infrastructure like ScentXpresso—helping high-performers master their stress recovery through sustainable, evidence-based technology.