The 90-second Reset: My Way
Did you know the chemical surge of an emotion only lasts 90 seconds? Discover how Wen Nivala, PhD, uses this '90-second rule' alongside ScentXpresso's SmartHalo™ technology to stop emotional spirals and regain control through guided breathing.
The 90-second Reset: My Way
When emotions flare up, I often just step outside and breathe. Nothing fancy. A bit of fresh air, a few deep breaths—and suddenly my nervous system starts to calm down.
Neuroanatomist Jill Bolte Taylor points out that the chemical surge of an emotion lasts about 90 seconds. After that, it’s our thoughts and mental replays that keep the feeling alive.
For me, those 90 seconds usually mean to shift my focus and practice a long Inhale, and longer exhale.
It doesn’t erase the emotion, but it gives it somewhere to land. That way, instead of spiraling, I get to take the control back, to choose what comes next.
This is my reset. What’s yours?
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Author: Wen Nivala, PhD, is a researcher and entrepreneur focused on the intersection of data and design. After earning her PhD in Product Design from De Montfort University, she helped scale MEATER, the world’s first wireless smart thermometer, to a successful exit. Following an EMBA from Chicago Booth, Wen founded Flowgreens to build wellness infrastructure like ScentXpresso—helping high-performers master their stress recovery through sustainable, evidence-based technology.