Why I prefer you to a billionaire

Elevator pitches. Pitch decks. Beautifully designed slides.

We’ve built them. We’ve presented them. People have reacted warmly.

But there is something missing.

You have seen our journey:
from pre-launch Kickstarter to funded in 22 minutes then to almost 400 percent funded.

You’ve read Wen’s brilliant articles and my more average ones.

You’ve seen me walk the streets asking strangers what our scents make them feel.

And yet something is still missing.

It’s not the mythical elevator moment.

What’s missing is this:

A way to explain ScentXpresso in a single sentence that real people instantly feel.

Not a sentence for investors.
A sentence for you.
For the ten people I’d rather talk to over any famous billionaire.
The people who actually live the problems we’re trying to solve.
The people who tell me how they’d use it, what they love, and where a tiny moment of calm would fit into their day.

Which is why I would choose you over any billionaire investor.

So that’s what I’m working on.
Not the mythical elevator pitch.

The human one.

Here’s where I am so far:

Meet the only wellness product that blends pure aromatherapy and guided breathing to elevate a moment we all have every day.

A moment of sanctuary, tucked neatly inside your routine.

It’s still a work in progress.

It doesn’t even mention any of our innovations or features that make us unique.

So, I need your help:

What is ScentXpresso to you?

Author: Daniel Hartshorn is Co Founder of Flowgreens and a specialist in executive career development. After years of supporting professionals through high stress career transitions, Daniel became deeply interested in the relationship between performance, wellbeing, and nervous system health. He believes sustainable success requires intentional recovery, not just ambition.